Product Illustration
Project goals:
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To communicate specific features of products without losing effectiveness with unnecessary detail
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Help support the overall brand identity by creating a consistent style
These illustrations were designed to replace screenshots used on the website. Although screenshots are best for use in some instances, the disadvantage of these was that the functionality appeared too small and difficult to distinguish (even after being enhanced in photoshop).
These illustrations allowed the main functionality of the software to show, without being diluted by (for example) Outlook functionality.
Unnecessary text was transformed to blocks, so that only elements which we want the viewer to take note of are communicated.
Using illustration also allowed for some text to appear significantly larger, to make the image legible at smaller sizes. It also had the added benefit of being easier to animate, where GIFs could also be used to illustrate functionality.